I've been with Fido for about 8 years and about a year ago, I really needed to fight for a deal and judging from their plans on the website, it was the "best" they could offer. $60 for 2GB of data and unlimited everything else.
Then it was brought to my attention Tuesday night that prior to that they were just giving out 4GB with some other things for $40 to anyone new and old. I understand the boat for that deal had sailed but I figured being with them so long, I could possibly get some improvement for my plan in pricing and what I got. Also from looking at their website, their current plans were better than the one I needed to fight to get.
So I called them wednesday morning and talked with one of their reps and I let them know I wanted something better than what I currently had and being with them for at least 8 years, I figured they would have some better plans for their loyal customers. How naive I was. The rep basically suggested I take the plans on their website and I asked them if they had anything better for customer loyalty after some lengthy back and forth, I was finally sent to what was probably their retention department.
From there it was the same deal. She said the best they could do was what was on the website unless I wanted a new device. So I had enough and said forget it, cancel my plan, I'm switching to wind. At that point their rep said I met the requirements for their $50 for 3GB and unlimited everything.
So let me get this straight and be clear.
1) I needed to have a lengthy convo with 2 reps that were less than helpful.
2) I needed to actually say I want to leave before being offered a "good" deal.
How naive I was to believe something like loyalty would be rewarded. First they say, there's nothing they could do but when I said the magic words "I'm leaving for wind". Magically they had a deal. Why didn't they just give a loyal customer a break right away and give that deal? Well, that's because customer loyalty is a lie and they just want your money.
Side note: Fido is pretty silly for offering such a good deal (4GB for $40) for a limited time and being unable to handle the volumes. Now they're left with the aftermath of angry customers that they left hanging while the deal was still valid and saying "It's your own fault you didn't try to reach us" Good one fido.