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"We're sorry, you're no longer accumulating FidoDollars! WHAAT?! NOOOOO?!?!?

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I understand that the Fido Rewards Program was DISCONTINUED! What I don't understand is WHYYYYYY??!?

This was one of the only good things left from FIDO, now you've basically become erxactly like every other network provider, some deals are even better on some other providers. I've been with Fido for almost 20 years, and I've been using Fido Dollars regurlarly for phone upgrades every couple of years. Now, I can get an iPhone X with Rogers for about 200$ less...So once again WHY????? Why cancel one of the ONLY thing that sets you apart from the rest? Am I the only one, who didn't take advantage of this? I even used to brag about this as an argument with friends on other networks!

 

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